Thierry Mugler’s career has been as much about the fashion shows as his fashion design. The designer organized huge catwalk shows for paying visitors – a very new approach during the 80s and 90s, where fashion shows were exclusively staged for journalists and fashion professionals. In 1984 – for the tenth anniversary of his brand –Mugler for example staged a show of over 300 dresses for a public of over 5000 fans at the Zenith, a concert hall in Paris – something rarely seen so far in the industry. But Mugler’s gowns were not only presented at these shows, they were actually performed. The models, who wore them, were not only walking they were acting in them, personifying the Mugler woman: An emancipated, extravagant and confident woman, who is not afraid to attract attention. Via her looks, her outfits and her behavior the Mugler women is a true femme fatale standing on a stage – literally.