The effort that went into those decades – day after day – is almost unimaginable today. Contemporary, well-researched, high-quality series plots illustrate this quite well: Whether it’s Betty Draper in Mad Men or Mrs. Midge Maisel – both show in countless scenes what that daily glamour in the making looked like. A woman had to be prepared to sacrifice a great deal of time and comfort, regardless of whether she herself or the hairdresser had a hand in it.
To do this today – alongside full-time jobs, family and maternal responsibilities – seems illusory at first. At the same time, it has to be said that nowadays women also spend a lot of time in nail and cosmetic studios and with dermatologists – so why has the art of hairdressing fallen into such oblivion? I can’t say. I can only say that every hairdresser and hairdresser I have visited since 2013 has either looked at me in complete amazement or complete fear when I told them about my 50s dreams. Well: So the woman needs to do it herself – this is nothing new.
And: To show a 50s hairstyle in the contemporary world – especially during the day – is a FACTION guarantor: In times of stylings that don’t want to look like stylings (out-of-bed) a laid hairstyle is already something completely different. It is not just another trend, it comes from another world – an authoritative FACTION FACTOR.
But enough fashion & culture history! Let’s get to the PRACTICE of this fabulous hairstyle!