And this is exactly what one finds in Elfie Semotan’s photos: props of literary-art historical significance such as fruits, poetically draped (mourning) veils, and a mood that borders on emotional exaltation. Moreover, a spatula functions as a direct reference to painting as inspiration. Yes, photography here is more than advertising for clothes. And yes, the person depicted here is not just a model. But she is also not “just” herself, she is rather an ode to painting and literature. One hardly thinks about advertising here, rather about the photo as a painting, about a transition from photography to art history and literature.